top of page
customized case studies for business schools

Case Marketing is a specialized writing firm that composes customized case studies for business schools and corporations of all sizes.

What is a case study? A case study is a written report that includes an intensive analysis of a company so it can be studied to learn about specific facets in business. 

Case Marketing takes an in-depth approach to writing case studies by conducting extensive research and engaging your audience with organized, thoughtful information. Our customized case studies range from short summaries to multi-page reports that include detailed exhibits. Every case study concludes with questions that promote high-level discussion and student analysis.

Case Marketing’s cases have been studied by business school students all over the world.


Publications include: Best Practice Cases in Branding by Kevin Lane Keller and Lowey Bundy Sichol. New York: Pearson, 2015. Case Marketing’s cases also appear throughout the international best-selling marketing text book Marketing Management by Philip Kotler and Kevin Lane Keller. New York: Pearson, 2016.  

Contact us to learn more about Case Marketing.

Introducing the worlds first business and entrepreneurship biographies for kids by Lowey Bundy Sichol and published by Houghton Mifflin Harcourt.

Contact Lowey to learn more
or schedule a speaking engagement.

Inspiring Future Entrepreneurs!
DisneyNikeGoogleLego covers copy.png

Lowey is the founder and principal of Case Marketing. With over twenty years combined experience in marketing, brand management, and writing, Lowey's ability to blend business with academics is unique. Her case studies have been studied by students across the globe and at many of the top business school programs. She co-authored Best Practice Cases in Branding (New York: Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth and contributed to the international best-selling marketing text book Marketing Management (New York: Pearson, 2016) by Philip Kotler and Kevin Lane Keller.


Lowey is also the author of From an Idea to…, the world's first business and entrepreneurship biographies for elementary/ middle grade. Published by Houghton Mifflin Harcourt (2019).

Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she was a member of the varsity softball and women's rugby teams. 

An avid athlete and volunteer youth basketball and softball coach, Lowey lives in the Chicago area with her husband and three children. 

bottom of page